Following an ethical internet marketing plan is critical to establishing your business on a strong foundation. Internet marketing strategies are essential to ensuring your products or services get the attention they need. In addition, ethical strategies are equally if not more important.
In this article, we will discuss some important concepts that are important to know prior to developing a strong ethical internet marketing plan. The following articles will each explore three of the seven steps to planning a strategy. Our case study business for this series will be Seedles. That may sound cheesy, but you’ll get my point soon.
Getting Past the Fear
If you do an online search for internet marketing or e-marketing, I’m sure you may be surprised at the number of results. Internet marketing is a highly competitive business with plenty of gurus and experts. Just because John the Internet Marketer has been internet marketing since 1964 doesn’t mean you can’t succeed. The most important things to remember are these:
- Usually, right when you’re ready to quit, your breakthrough is around the corner.
- This doesn’t happen overnight, or in the morning.
- Keep your nose to the grindstone. It’s called a grindstone for a reason. Keep going at it.
- It takes time to discover what works for you, your product and many other things that impact your business.
The bottom line is this – stay at it and it will pay off. John the Internet Marketer from 1964 had to do it, so will you. Get past the fear because only fear will prevent you from success.
Understand What Marketing is and is Not
Marketing is a strategic process that involves implementation and control. The process creates an opportunity for buyers and sellers to come together. Advertising is the announcement of a message that causes a targeted audience to take a specific action, hopefully purchasing, delivered via a medium (or media). Marketing is not advertising, but these two components are dependent upon each other.
We are bombarded daily by these messages. One important thing to remember is how many messages we see versus how many companies we purchase from. Here enters the brand.
How Your Brand Influences Your Success
Developing a powerful, positive and ethical brand is far more important and effective than spreading a message quick and dirty. If you are a reputation conscience individual, then developing a strong foundation for your brand will be an attractive alternative to selling a product just to get the hard earned cash of your audience.
Brand development may seem a difficult task. It’s really not that hard when integrated with e-marketing methods. Below you will find a few of these strategies. We will further explore them in upcoming articles in this series.
- Branded sponsorship
- Video advertisements
- Display advertisements
- Paid keyword searches
Ethical Marketing Considerations
Creating an ethical marketing campaign is a serious issue. If you’re reading this, chances are you have looked for opportunities to make supplemental income. Chances are you’ve run across sales pages that market overnight remedies to your financial problems. Chances could even be you’ve been a victim of false claims.
While advertising is not the focus of this article, I think it important to provide information about how sales letters are developed. In these letters, an individual will play to the emotion of their audience. The sales letters you run across have a proven formula. It’s all in how you use it. The following lists each of the ten parts of the formula:
- Headline
- Problem
- Solution
- Credibility
- Benefits
- Testimonials
- Guarantee
- Limited time
- The Call to Action
This is the general structure of sales letters. The problem is that some internet marketers promote lousy products. Products that play on a person’s dire financial situation and deliver ZERO for the little money they had in the first place. It’s my job to help you eliminate unethical marketing practices so that you can build a powerful and trustworthy brand.
In the next article, we will detail the following steps in the planning process:
- Analysis
- Strategic Planning
- Objectives
Stay tuned for the next article. Don’t forget to leave a comment and sign up for the newsletter!
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Nice post, now a days people are giving more preference to article marketing than affiliate marketing.
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Glad to have helped with an assignment! I researched the topic and compiled my thoughts and experience. Thanks for the comments guys! Keep em’ coming. Let me know your experiences too!
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Hello to San Diego! Welcome to the family. You can definitely click the “RSS” reader icon on the top right corner of the site. It’s the orange icon with the white sound effect marks! Subscribe to the blog using the feeder and each time I update, you will receive notification. Let me know if you have additional questions, I’d be happy to help.
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Blogging is about a lot more than just commenting on websites now, isn’t it? That’s right. Blogs are now used for all sorts of things, most commonly personal online journals, technical newsletters, or political discussions. Often they do include links to other websites, and comments about them, but this is no longer required. Blog entries are just as likely to refer to items in the news, or developments in the technical world, or events in the blogger’s life, or whatever else the blogger feels like writing about.
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Most of the people still think that joining Affiliate Marketing is a nothing more than waste of time. The claims made by many make money online Gurus that anyone can in few simple steps make hundred of thousand of dollars each month were nothing but a sales pitch for their products.
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